I’m noticing that a lot of business owners that I’ve been talking to need me to take them by the shoulders very firmly and remind them of who they are. I want to remind you of who you are because your confidence matters greatly to your ability to make sales and build wealth in your business.
Allow me to present you with some truths to remind you of who you are so that we can take your confidence up a couple of levels.
Let’s do a confidence check-in.
On a scale from 1 to 10, 10 being the most, how confident do you feel right now? Give it a number.
Maybe you’re in a moment where you’re feeling really confident. Think about on average, where do you fall? What’s the number? Because the more confident you are, the more money you will make.
I always tell my clients the best time to go make a sale is right after they have already made a sale. Go take advantage of feeling awesome, of feeling accomplished, of feeling abundant, and go make that sale.
Here are the things that I want to remind small business owners of:
You are a successful human. You are. You’ve gotten here, you’ve gotten this far. You are successful.
By whose metric do you need to be successful? What is that metric of success for you?
You took a risk for a reason.
I talk to a lot of people who felt like they were being put upon and drained in their traditional jobs.
Their genius and their strengths were just being extracted from them with little sense of acknowledgment. Even those who considered themselves the highest performer, all that got them was more work and being dumped on by their mediocre manager.
Maybe you are like me, and you had a chronic illness and you wanted to create a schedule that allowed you to navigate your health, be there for your family, and to have a business.
Maybe the job that you had was causing you so much stress it was causing illness.
Whatever your reason was, there was likely a pain point, something that you were trying to escape so you took a risk for a reason.
Don’t forget what that reason is, especially if you’re considering going back to get a job.
When you first started out, you wanted to replace your likely six-figure (maybe more) income from a traditional nine to five.
Do not forget with all the hype, the glitz, and the glitter that you might see online, in news stories, on the Internet, that your original intent was to replace that income.
What’s the revenue number that you need to hit to help you replace your income from that traditional nine to five?
You had interests and hobbies before you started to overconsume content in the matrix, before you got sucked in.
Remember, before you engaged in the matrix, you had interests and hobbies that were not in the matrix.
You’re a responsible and trustworthy adult who is capable of standing on your two feet because you do it every day.
You do it every day.
You had a sense of belonging and community before you found Facebook groups.
You have a community have belonged to, whether it’s with your family, a group of friends, coworkers, or colleagues, a religious community, or a gym community that is in the real world and outside of a Facebook group.
Now I understand, I have met some tremendous amazing friends who have absolutely become a part of my real-life community because we’ve taken these relationships off of Facebook and off of Instagram, have met up in person, and check in with each other, not because we’ve got a notification, but because we really care. That’s not really what I’m talking about.
I just see a lot of people, joining communities and paying for groups and programs or memberships, because they’re looking for a sense of belonging and I want to remind you that that existed before the space.
You have gotten to where you are today through a series of moments where you faced adversity and figured it out.
You did because you’re here, you’re breathing air. You got two feet on the ground.
You might not be your most grounded self right now. You might be facing adversity right the second but you have gotten through previous adversities. You know how to do this.
You have developed strategies and tools over the past few decades.
The majority of the people who follow me are between the ages of 35 and 6. You have had decades of self-help section at Barnes and Noble.
You’ve had decades of perhaps therapy. You’ve had decades of journaling, introspection, and sense-making with friends, community, and family.
You have tools and strategies.
It’s okay to be having a hard time. I just want you to remember that you are a person who has resources, tools, and strategies, because sometimes we open up that Instagram or TikTok and we’re convinced, we’re told that we’re broken.
We’re told that we don’t have the tools. We’re told that we’re the lowest forms of ourselves and the thing that they’re selling is the only thing that’s going to help us and that’s not true.
We are here. We are breathing. We are whole human and we are putting one foot in front of the other to the best that we can.
You’ve had money, you’ve made money mistakes, and you made more money.
You have made money either through a job, a career or on your own. You have made many mistakes. Maybe you had blown all your money. Maybe you blew it all and you had nothing but then you made more.
It’s a renewable resource.
You can do this, you know that this is possible for you.
I don’t want you to get stuck or pigeonholed in that place where you made a money mistake and you’re never going to figure it out again. You will. You have.
You are a person who has set goals, taken baby steps, fallen down, gotten back up, reassessed, recalibrated, accomplished big things, pushed too hard, burned out, and then rested and got the heck back up again.
I want to remind you that you have likely done this before. I have done this so many times. I have pushed too hard, burned out, rested, went to the doctor, made sure it wasn’t my adrenals, made sure it wasn’t in my blood work, rested, and got back up again.
This is how we succeed in being self-employed. This is how we succeed in business. We just keep swimming. Not because we’re pushing but because we know when to rest and not quit. We know when to step back and assess.
The marketing messages that you consume ad nauseam on various social platforms are perhaps doing you a tremendous disservice.
It’s time to tune out the noise and I want you to go beyond just turning off notifications or using screen time limits you inevitably skip past anyway.
I want to encourage you to look at
- How many podcasts are you consuming.
- How many social platforms are you on?
- How many people are you following?
- Are they vapid, inane, cookie-cutter messages that talk to you in a cutie voice while preying on your vulnerabilities?
- Are you hate-following, are you FOMO-consuming?
- Are you disassociating?
Time is more valuable than money.
When you get to the point where you realize that your time is more valuable than money, everything you know about money changes.
Are you getting a return on your time investment?
Are you getting a return on your energy investment?
Are you getting a return on your attention investment for what you’re following and what you’re looking at?
Now if you go to my Instagram, you’ll see I think I follow maybe 30 accounts. That’s it. There was a point where I had hundreds and there was a point where I said, “I am putting my blinders on and I am just tuning into a handful of people.”
When I did that, and stopped focusing on the noise and focused on what I wanted instead, so much changed for me. If this podcast episode resonated with you, I do want to hear from you. Go leave me either a voice message or a text message over on Instagram @thetaranewman.
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