This was four years after our first business failed and we went bankrupt.
At this point, I knew I’d be starting this business.
I wanted to take the lessons of failure with me to create a more successful opportunity.
Until this first CEO Debrief, the focus was on external reasons why this business failed.
I focused on a lot of cause and effect from the recessive economy and state of manufacturing in this country (our first business was a brick and mortar manufacturing business.)
While those factors did exist, I began to realize that none of them were in our control.
We spent a lot of energy trying to navigate things that we couldn’t impact.
We were looking for something to blame instead of taking responsibility for what we did have control over.
So we looked at internal factors, those were the things that were within our control, such as:
Those internal factors that we DID have control over had a HUGE impact on our bottom line.
We couldn’t see it because we were constantly working in the business and not on the business – which is the entire point of the CEO Debrief.
We were too entrenched in survival mode to think about our performance which made our performance abysmal.