How to Show Up For Your Business Through Action with Cassie Christopher

Welcome to The Bold Money Revolution Podcast. I’m excited to be here today with Cassie Christopher. She is a member inside the The Bold Profit Academy, and I wanted to have her on because I think she is an excellent role model for women business owners, women service providers, and she really embodies some of the most important, in my opinion, behaviors or characteristics that business owners really need to have. She and I were just talking about it because she was like, “I don’t feel like a role model,” because it’s just so typical of women, but I said to her, I said, “You really are. You have a high propensity for action.” She really shows up for her herself and her business by taking the action. 

In The Bold Profit Academy, we were talking actually about two characteristics that are really important for women leaders, and that resiliency and problem solving. I think that Cassie also really embodies those things, and I think you’ll see that as we have this conversation here today. 

It’s really important for me to give a realistic view of business ownership. I was saying that to Cassie as well. I come from a small business background that wasn’t online-specific. So, I see lots of different industries and lots of different businesses, and it looks so different than what we might think it looks like when we open our apps or something like that. So, it’s really important for me to have everybody, have these realistic perspectives of business ownership. 

So, welcome, Cassie. Why don’t you tell everybody a little bit about yourself and what you do?

Cassie: Yeah. So, I’m a registered dietitian, and I help postmenopausal women to make peace with food, so that they can end emotional eating and end their yoyo dieting struggles and just live their most happy, joyous life not being preoccupied or frustrated with food. It’s a simple and really lovely and transformational thing that I’m so passionate about it, have a lot of soapboxes I get on about the topic, and, yeah. So, being able to work with you to help me do that better, yeah, it’s allowed me to show up, and it’s been amazing. So, thank you for your work. 

Tara: Yeah. I love what you do and I love who you do it for because I’m a little older than you. I’m 45. So, on peri, probably around that perimenopausal, things are starting to get a little strange, but I have a lot of clients. My demographic is oddly 35 to 60. So, I do have a lot of women who I work with who wind up navigating, having to navigate menopause symptoms in their business, which can be quite a bit of a yoyo and an up and down for them. So, I really appreciate the clientele that you have. 

Cassie: Yeah. It’s just people are often like, “Why do you work with women older than you?” Those are the people I like to work with. I don’t know why. It’s like a 30-year-old comes to me-

Tara: Because we’re awesome. 

Cassie: Yeah. A 30-year-old comes to me and I’m like, “I can’t handle you. I don’t know what to do for you. You have young children,” and it’s probably because it’s too close for me, right? 

Tara: Yeah, that’s you. 

Cassie: I’m like, “Go away.” 

Tara: Too much of a mirror on that one. 

Cassie: Yeah, right. 

Tara: All right. So, right out of the gate, I am going to do a hot plug for the Revenue Goal Calculator, and that is our free tool. So, if you go to, you will find the revenue goal calculator. I actually wanted to hear from Cassie because she has used it. This is a tool that we use in The Bold Profit Academy, and I checked, and she says, “Yes, I’ve used it,” and I’d like to hear from you, Cassie. How was using this tool? What has it allowed you to do?

Cassie: Yeah. I think it’s allowed me to dream realistically and also allowed me to communicate well to my non-entrepreneurial spouse. So, one of our dreams is that my business would flourish to the point where he can just go off and do whatever the heck he wants and not have to worry about moneymaking. So, at this point, he’s the main breadwinner. So, looking at that revenue calculator has allowed us to say, “Okay. What would that realistically look like?” because right now, it feels a little bit pie in the sky like, “Oh, yeah, someday,” but then I hear from people actually in our community who have done this and I’m like, “Whoa! This is a real thing people can do. It’s not a pie in the sky dream. What would that look like for us?”

So, plugging the numbers into that calculator allowed me to see in the next couple years, this is going to happen. Yeah, just to get really excited about that, have something I can work towards, and then also for now to communicate with my husband about whatever we want to do financially, if we want to, yeah, I would love my business dream is to take a Disney vacation to Aulani. I want to fund that with my business, and add maybe a master bedroom onto our house that feels a little sumptuous, these kinds of things. 

That calculator allowed me to see once food is on the table, how much do I have to make to make those things happen, and, yeah, but really boots on the ground. So, it’s helpful for that realistic today what do I need, and that future planning, where do we want to go and what’s it going to take to get there. 

I’ve found Profit First to be so liberating for me because before I implemented the accounts and everything and working with you, I was just always afraid. I just always had anxiety. Literally, every day, I was like, “Oh, I may not have money today.” I just had, I mean, honestly, scads of money sitting in my account because it’s all in one place. So, I was like, “Yeah, but who knows?” If I’m going to be able to pay someone, it just felt like this thing I would deal with later, but later has come. Now, I know what I can afford and what I can’t afford, and wow! That’s a really empowering feeling. 

Tara: Thank you. Yeah. So, Cassie is just jumping right into all the things. So, first, about the calculator. I think that it gives you a purpose for your money. That’s really what I’m hearing you say. There’s sections in the worksheet where you can put those extras that you want, and you can model, you can use the spreadsheet and just model what it looks like to cover where you’re at, and then you can get really dreamy with it and add in whatever kind of vacation you want to have or the upgrades to the house or the retiring of the partner or any of those things to allow you to dream a little bigger. 

You said something that I really want to address. You said, “Once food is on the table,” and I think that’s so important because what I noticed about specifically the online space when we talk about money is if you think about Maslow’s hierarchy of needs, I’m pretty sure most people have seen this, if you haven’t, you can go Google it, but at the bottom is basic needs, and then you move your way up, and at the tippy top of this pyramid is self-actualization, right?

I think in the online space, we’re selling self-actualization but without focusing on any of those other steps. I think that that makes things really difficult to achieve but also really dangerous because we do need to follow some of those other steps. We do need to have basic needs accounted for, and I think that’s important. 

Cassie: Yeah, and I think-

Tara: So, yes, it’s both end. It’s like, “Yes, let’s make sure that our businesses can provide for us,” and that’s now, “Let’s use them as a tool for more than enough.” 

Cassie: Yeah, and I think, for me, because before I came to you, I had that million dollar number in my mind that’s in the online space, and because I am someone who wants to grow my business someday. I’ve got short-term goals and long-term goals, but there’s a lot of anxiety when you’re focusing on, “Well, how do I get to a million?” without first focusing on, “What do I actually need to have my needs met?” So, yeah, for me, just having a realistic picture has provided a lot of piece. 

Tara: So, again, you’re just getting right into it here today, and I love it. So, one of the things that we say about The Bold Profit Academy is that it’s for women who want to get to that first 250K and/or 250K, 300,000 year after year after year. This is the build, right? The reason why we picked that number is actually based on Profit First. When you get to $250,000, you’re comfortably paying yourself a six figure income, you have profit leftover in your business to reinvest, to save, to build net worth, to have other projects going on, to take that vacation, whatever it is that you want to do, and you have enough money for expenses, so you can hire some team, and you can run this business very simply. 

So, I think that people challenged me and they said, “Oh, is that your limiting thinking? Is that their limiting thinking?” I said, “No. Actually, I think that it’s expansive,” because once you can see, even just from using the Revenue Goal Calculator, of what happens when you get to that 250,000 mark, you can decide whether or not that’s enough for you, whether or not you want to go for more, and what that looks like, and how that changes in your business based on the actual facts, Profit First facts because you might get to that number and you might feel like, “Wow! This is really enough. I can reach this number in a very short amount of time during the week and I can have a life, and I can make great money,” or you’re like, “Wow! This 250,000 is a lot closer than I thought it was, and now I’m going to be ready to set a new goal and move it up.” 

I think that the seven-figure, eight-figure number is centers of your distraction, and it causes a tremendous amount of almost like panic like what you were saying, right? Because we have a comfort zone and everybody’s like, “Oh, get outside your comfort zone,” but it’s not just inside the comfort zone and outside the comfort zone, then we have a learning zone, where you’re stretching yourself and challenging yourself, which is where we like to keep you in The Bold Profit Academy, but then you have the panic zone or you’ve maybe stretched a little too far and instead of that being beneficial, it’s shutting you down and your nervous system can’t move and your frozen. 

So, my goal for everyone is just to keep us navigating our nervous system so we can keep moving forward, and we can keep being consistent, and focused, and things like that. So, I’m glad that you have found value in that calculator and have gotten something out of it. So, I’m going to just remind everybody that they can download it for free, right? It’s awesome. 

Cassie: Yeah, definitely go do it and prepare to feel this. 

Tara: It’s simple. It’s simple to use, right? Because I know some people are like, “Oh, it might be complicated or intimidating,” but I’ve made it so easy, which is my whole goal for The Bold Profit Academy is to give you tools that make things easy for you to use so that there are no excuses. You can just get in there and take a look at it. I love how you said that it’s helping you have conversations with your partner. 

Cassie: Yeah. Well, to understand what’s actually going on with our money, I mean, we have not so great habits of not paying that close attention to our money. So, this way, yeah, it sparked some good conversations. 

Tara: It gives you language for money that I think women don’t normally have. Everyone gets so irritated when women are like, “Oh, I have to check with my spouse,” or “I have to ask my accountant,” or “I have to …” It’s like, “Ladies, when are we going to take responsibility and do this for ourselves,” except that what happens is, and I always quote Tony Robbins, even though I’m not a Tony Robbins fan, so I always have to say that, but he does say, “When two people walk into a room and there’s rapport, the person who is most certain will influence the other.” 

So, why this works for women is because it helps them become certain about their money, and then they can go have that conversation with whoever, the partner, the parent, the accountant, the whoever, and they’re certain. So, they’re going to have influence in that conversation. They’re going to say, “Oh, no. This is how much I make. This is how much I bring home. This is how much I invest in my business. This is how much …” and you know your numbers. It’s really exquisite, right? It’s really confidence-boosting. 

So, I wanted to ask you some questions to maybe help some women think through where they might be right now and where they might want to go in their business. I think having you talk about and share your story will help women get some direction and some understanding about maybe what’s next for them. That’s a big question that I get like, “I’m not sure what to do next.” So, when you applied for The Bold Profit Academy, what was going on for you when you put in that application? How were you feeling? What were you experiencing in your business? Because you were making money. You were successful. Everything was fine on paper. 

Cassie: On paper. On paper is the keyword. So, I was actually having a bit of a mentor crisis when I reached out to you. I had had just a bad experience with someone who I had bought programs from in the online space, and felt like I had learned a lot from, and given them a lot of my money and had, honestly, ended up being a traumatic parting of ways. It really was traumatic for me. I talked it over with my therapist. In that moment, I think in many ways it was good that the event happened like we can always see in hindsight because I was at a place where I was really relying on group think and someone else’s opinions to run my business, and when I would run into any little problem, I would scurry over to the Facebook group associated with this group and ask for help before starting to just try to figure out for myself. 

I was having more success in my business at that time, which was exciting, but also with that growth comes growing pains and more clients come more people to care for, and I was noticing I was starting to get that burnt out feeling. That’s nothing new for me. I’m someone who pushes and pushes and pushes, and goes and goes and goes, and I’m honestly working to reprogram or deprogram that instinct. 

At that time, I was feeling disconnected from my own intuition. I felt like I didn’t know anything about online business or business in general even though I actually have my undergrad degree in business with a concentration in entrepreneurship. I just felt like that translated nothing to life skills or online or anything. 

So, I was really disconnected with my intuition. I was feeling burnt out and then feeling really hurt and betrayed, I think, in some ways, to be honest. I had heard of you through another podcast, and I think something you had said sparked me to look at your website at that time. You had used words like trauma and resilience, and in that moment when I was feeling not resilient and traumatized, I was like, “Oh, I know this person who talks about this in business. I should check her out.” 

So, then it was funny because I’m like, “Am I looking for a rebound coach? Do I just need to be on my own two feet for a while?” but I listened to that inner voice that was like, “No. Just go do it. Go get support. Worst case scenario, you know what I mean? You can leave if it’s not helpful.” 

Tara: We had a conversation about this-

Cassie: We did. 

Tara: … that I think you felt … So, I always say to everybody, and I’m just going to tee it up and say, it’s safe to message me, right? It’s safe to email me. 

Cassie: Yeah. I emailed you the whole story.

Tara: Yeah, and I think that I just really want everybody to hear that because if you’re on my email list, first of all, you get amazing emails from me. Second of all, I do really want to hear from you. Even if you’re not going to buy from me, please always feel free to engage with me. It is safe to be in my emails or in my DMs on social media. I don’t know how many different ways to say that because I’m happy to help you make decisions, whether or not this either program or another program is the best program for you. I’m not attached to people working with me, and I hope that you felt that when we had that conversation in the email.

Cassie: Well, I don’t know if you remember this, but I think I actually reached out to you when I first heard of you, and was like, “Hey, should I join?” I was deciding between the step up program and my other program or you, but I wasn’t hitting my revenue targets at that point. So, I was still in that early creation zone, and you were like, “Hey, get to where you’re having some more consistent income, and then this will be a great fit for you.” 

Tara: I’m telling you. Just email me and just tell me where you’re at and I’ll tell you what you need to do because I’m really committed to people who work with me getting the results that they deserve and that I want them to have. So, if I don’t think I can get you that results, I’ll be quite clear in that communication. 

So, I want to just also acknowledge that you have this personality that tends to push that you were feeling exhausted. I’m really here to destigmatize women feeling tired. I feel tired at times, and it is really important that we’re able to talk about that and find solutions because we don’t have to be. We don’t have to be tired. At the same time, it’s okay to be tired, right? It’s like a both end on that. 

For anybody who’s listened to this podcast and has heard the podcast, it’s our most popular podcast about going from a high achiever to a high performer, You are seeing Cassie in this transition. So, someone who has gone from push, push, push, from cycles of exhaustion, tuning out her intuition because maybe that’s how you get to that goal and being really myopic around what it is that she wants, and even saying that. She’s ambitious. You heard her say. She’s like, “250 is the first stop,” right? She’s ambitious. 

So, you come in and what was your first experience? What were some of your thoughts around that? What were you interested in? 

Cassie: So, it was the Q1 revenue acceleration cycle when I first came in. You were presenting EMS, energy mindset strategy, for those of you who do not know, framework. It blew my mind because I had never heard productivity or performance talked about in that way. I mean, we’re talking from a child and my parents on my examples, right? It was all about the S, the strategy, how are we going to get this done. The program I was just in was all about the S, and I remember them saying to me, “Oh, do whatever you need to do to feel good so that you can do the strategy.” 

So, there was no EM there. It’s interesting because, yeah, I mean, I wanted strategy. That’s what I purchased. I didn’t know that I needed the EM, right? So, interestingly, I think anyone who’s in business will relate that there’s personal growth whether you want it or not. So, I feel like the M even was an area that I had grown in most recently, but the energy piece was just, yeah, not something I’ve ever thought about or cared about because I’m a push, push, push, and tuning in to your own energy levels and how you feel, it expanded some work that I had already been doing around my beliefs about my worthiness of self-care, and my beliefs about pleasure and desire and what roles those have to play in my day-to-day. 

I realized through working through this energy stuff and really diving into it that I just didn’t believe that I should feel good during the day or that part reaching my goal should be feeling good. That sounds crazy. I mean, it sounds really messed up. It’s messed up. It is really messed up, but I see now that I can have both. I think we had talked at one of the office hours and I had shared my sister was like, “Oh, well, maybe you can make some time to go read a book at the beach.” 

I was just like, “What? You don’t read a book at the beach when you’re a business owner. What the heck?” Then I’m like, “Wait a minute. I’m a business owner. If I want to go read a book at the beach, I can. That’s why I’m an entrepreneur,” but I wasn’t reading books at the beach. I didn’t have any margin in my schedule, in my life. I was too tired to get in the car and drive to the beach. I live two hours away. 

So, the beginning of my time in The Bold Profit Academy was really having my eyes opened to energy, and then also my eyes opened to intuition. So, when I started, I started doing the CEO debrief more or less every other week. I’ll be honest with everyone. I struggled with getting that into my schedule. My schedule is still a little bit of a hot mess, but I’m working on it. That really connected me to my own intuition to see this idea of reflecting on what’s working, what’s not working, what I can do, what do I need to be accountable for, all of these pieces, and really taking time to look at that. 

Number one, I first noticed everything isn’t on fire all the time because, again, my nervous system was so ramped up. I was anxious about money. I was feeling like, “Yes, I’m making money, but somehow also I’m just running around on fire all the time.” 

So, the debrief allowed me to look back and go, “Oh, no, wait. This has been a good week. Some things that I’m doing are working, even though some things still feel hard like marketing, oh, my gosh, but, hey, there’s pieces that are working here, and now I can pull those out and I can learn from them, keep doing them, whatever.”

So, it allowed me to see I do more or less know what I’m doing. So, it gave me a real competence in myself, in my intuition, and that feels good. Also, I discovered I absolutely love debriefing, when thinking about energy. 

Tara: Good. 

Cassie: It fires me up. 

Tara: People don’t believe me, but I have sold multiple millions of dollars in my business because I debrief. I sit in my chair with my cozy blanket, and my coffee, and my favorite pens, and I debrief in my journal. I journal my way to millions. I used to feel so much guilt and almost embarrassment around saying, “Nobody is going to believe me,” but, you all, Cassie is telling you to believe me. 

Cassie: I totally am. Yeah. It’s fun, right? It feels good, which is funny because you’ve already heard how my mindset was a little crazy when I got in. So, I used to save the CEO debriefs for the weekend because that was my time when I could feel good. 

Tara: Yeah. Sure, which is, in general, that’s when you have a little space to sit down and let your brain unwind a little bit from the week. Here’s the thing with the CEO debriefs and the EMS framework and why we use frameworks. We give some templates and we give example and stuff like that, but we’re not blueprints or we’re all going to do it the same way or we’re all going to think the same thing, anything like that. Listen. We’re all understanding and navigating this thing called change, right? I’m no stranger to change. I went to grad school to figure out how to change organizations. Organizational change was a big part of my curriculum. 

I did this in bigger companies for my career. I’ve read all the books, John Kotter’s Leading Change, all this jazz, right? I remember listening to Marshall Goldsmith. He wrote a book, What Got You Here Won’t Get You There. Everybody hacks off his quote. It’s not theirs. It’s actually Marshall Goldsmith’s quote. He wrote a book on it. 

I was listening to him in a training once and he said, “Listen. If change was easy, everyone would do it,” right? 

So, I’m like, “Okay, but let’s rethink that. Let’s rethink that for a second and go, is it about change that people feel very resistant to-“

Cassie: Confronted?

Tara: “… confronted by?” It’s hard. I’m going to have to do all these things. I’m going to have to give up who I am to be this other person when you think about change, and also how it’s presented a lot of times, but what if it’s not about change? What if it’s about choice? Right? What if you don’t have to be somebody different, but what if this is a whole process of coming back to you, of coming back home, of becoming more of who you already are? Through using these tools that we give you, the CEO debrief to assess yourself and assess where you’re at and self-reflect, and how can we use the behaviors that you already have to grow your business and not make you be wrong or have to be somebody else? 

So, for the EMS framework, lots of people talk about mindset being important and things like that, but nobody has been able to make this concrete for our brains to understand, and then to implement. I mean, maybe some stuff with mindset. The energy is super hard, right? I’m not saying you have to do the things that I do to shift my energy and that I find enjoyable. I’m saying, how can we help you find the things that are here for you to do that? That looks different for everybody. 

I actually love hearing how everybody has different energy practices, and different mindset practices. I don’t even want you to believe something. We’re different. You can believe whatever you want to believe, but can you believe that and take this action, and then maybe by taking the action it changes your believe. I think so many times we try and think of ourselves to some place different, and that creates this freeze for us. Physically in our bodies, we freeze. So, that whole EP is about navigating your central nervous system.

Cassie: Yeah. I think, for me, it really came down to those core beliefs of, “Am I allowed to feel good during the day? Is that a part of my life and who I want to be?” When you say coming home to yourself, I think in a lot of ways this program has allowed me to apply my own values. I was thinking about nonjudgmental curiosity is a big value of mine, and I’ve got to exercise that a lot towards myself of like, “Wow! Why do I feel exhausted right now? What’s happening?” 

Also, I think that deep down there is a value of feeling good. I talk to other people about that, but for some reason, it was a disconnect between myself and feeling good during the day. Yeah. So, leaning into the energy, and at first, I had no awareness. So, it was a big learning experience. I’d say the last, what, six-ish months have been a very big learning experience of just paying attention to what lights me up, like I said, the debriefs. I’ve discovered I love debriefing. I actually love doing my webinars or lives when people are actually watching, that performance thing. I have so much energy afterwards and need to go take a lap around the neighborhood to get some of it out. 

Then there’s other things I discovered that just drain me. Usually, what it is, too, is the stuff that drains me is me pushing myself like, “Okay. I have a couple tasks I want to do. I’m just going to get them done,” without checking in like, “How do I feel? Is this really what I should be doing right now?” So, I’ve learned so much, and it’s made such a difference. 

When I started the program, at the end of the day, I would sit at the dinner table with my family. I have a two and a half year old, my husband and I, and I would read a book on my phone while eating dinner with my family because I just didn’t have the energy to engage with them. I was exhausted. Now, I’ve done a lot. So, I’ve put my daughter in full-time daycare now. I used to watch her three days a week, and also tried to do this, and that was exhausting. That’s just physically impossible for the goal that I want. 

So, now, I’m moving more. I’ve got this big hiking goals. I’m doing stairs at my local beach park which I love, and I’ve noticed at 3:00 my mind dies. So, I try to stop working around 3:00 and go do some movement, and if I have a little more, I want to do fine, but usually I’m done. Now, at the end of the day, I’m not reading my book. I’m engaging with my family in the way that I want to. I was sad that I couldn’t engage with my family. It felt like I had to choose between my business and my personal dreams and aspirations or my family, but leaning into energy has allowed me that proverbial have it all, have what I want on my terms.

Tara: Yeah. So, it’s interesting because that EMS framework, by the way, when you join The Bold Profit Academy, I promise that I will turn every social construct you ever believed in upside down and reframe it for you, right? 

Cassie: Death of the patriarchy.

Tara: How we sell, how we work, all of it, how we navigate money, I will reframe it all so you can step right into it with less personal conflict. The EMS framework, I actually created last year during the pandemic because I needed it. I needed to have something, and something concrete to help me navigate my day. I had to look at what I was doing, what worked, and then the results, and things like that. So, that’s when I created the EMS framework because it’s a framework for resiliency. People think resiliency is pushing through, but we were talking about this in The Bold Profit Academy that recovery is required to be resilient. Taking care of our energy and making that a priority and what’s happening for you right now is you’re building your energetic capacity, and you’re just at the beginning, right? 

You can see how that’s going to snowball and really start to increase and it’s going to help you navigate the things that you’re going to need to navigate as a woman. So many of my clients are navigating children, and business. Even for me, I’ve got teens, and now I’ve got aging parents, and my husband runs his own business. So, there’s a lot of responsibility and things to navigate, and it truly works. 

Then so much of what we’re taught around selling is all the S, it’s all the strategy. When you look at the E and the M in relationship to sales, which is really emotional intelligence to be honest, and how you combine emotional intelligence plus sales strategy is what really starts to get results. I think, for you, I remember when we first had that initial conversation, you were like, “How do I be human?” These weren’t your words. You were like, “I have all these feelings. What do I do with them?” You were basically like, “How do I bring my human to business?” I think that the EMS framework gives you a place to navigate your feelings before you take strategic action from a place of heightened emotion. 

Cassie: Yeah. I mean, for me, I’m in the business of emotions. I help women to navigate their feelings so that they don’t have to eat them in their relationship with food. So, I know I’m someone with a lot of big emotions, a lot of big feelings, and I’m not eating them. That was old me, which is now the transformation I help people have, but the strategies that I had to manage my emotions, which were when I worked for someone else, it was things I did in the evening to recoup and recharge while having a toddler and a business that doesn’t really stop in the same way as leaving the office does. All of that was really thrown up in the air for me. 

So, this has been so good, and then not only that, I mean, the impact on me, but then I can serve my clients. I mean, yeah, I have better capacity for them, but I’m also seeing the things that are draining my energy now. I can tell when it’s happening, and so I can make that emotionally intelligent choice. I think I’ve just been talking in The Bold Profit Academy. I just shared the other day. I feel used. I feel raged. To hear other people jump on and be like-

Tara: Really supported in those feelings, right? 

Cassie: Yup. Yup. 

Tara: Really validated, totally supported. 

Cassie: Yeah. It was amazing. Literally, someone’s like, “Yeah, I think temper tantrums are okay.” 

I’m like, “Oh, thanks for saying that because I need to have one right now.” 

Then it’s like, “Okay. What is that telling me?” 

If I feel rage after getting off the phone with a prospect, there’s an energy imbalance because I’m giving so much and they’re saying, “Yeah. Thanks. You told me exactly what the problem is. Now, I’m going to go back to my other solution that I know doesn’t work and try to make it work.” It’s like, “Ah!” Yeah. So, I’m excited. I have clarity on the things that are messing with my energy now. My refunds are also messing with my energy. That needs to change. I’m just getting a lot of clarity and I’m excited and fired up about, “Okay. Now, I’m going to figure out what to do about it. It’s not a problem anymore,” or at least minimize it, minimize the rage. 

Tara: Minimize the rage, but you have to feel the rage first before you can minimize it, right? 

Cassie: Yup. 

Tara: What would you say your biggest breakthrough moment? I know you just talked a lot about things that have changed and things that you have learned. This really is a learning container, and it’s a learning, doing, implementing container. So, you do naturally create outcomes and breakthroughs, but is there one that stands out to you as the most significant? 

Cassie: I mean, like you said, so many things in this past time, but I think the biggest is that, and like I said before I joined this program, this whole self-care thing was on my mind. I knew it was messed up. I was taking steps ever closer. It’s a journey. I probably will never have arrived, but I was leaning into the word desire, and that felt first like a dirty word, right? Then let’s add the P word. Let’s add pleasure to those dirty words, and those words were cropping up for me a lot. I was like, “I think I want that,” but I still hadn’t given myself permission to feel those things, lean into those things during the day. 

So, for me, I think part of it, too, it’s been interesting, is I’m thinking of Danielle in The Bold Profit Academy, and she said something like she’s got the E part down, and she’s really good at resting, and she’s really good at managing her energy and caring for herself in that way. She’s a mom with young kids in the business. I was like, “Wow! There are people who are good at this. There are people who find their days full of pleasure and who give themselves permission to do things they like, and who go to the beach and read books during the day, and also have businesses they’re excited about, and are doing well.” 

So, I think the breakthrough has been in giving myself permission to lean in to that, and part of that has been being a part of this community where it’s something we talk about, and there are other people modeling it like dear old Danielle. When you listen to this, Danielle, send me a message, but I remember she had a blanket around her at office hours recently. I’m like, “Man, that Danielle, she just knows how to care for herself.” 

Tara: Yeah. It’s interesting. We get a good split. So, if you’re listening to this and you’re like, “Oh, I’ve got the E and the M handled, I need the S,” we do that. We get probably half our peeps come in and they’re like, “I need some S. I need some strategy. I need some systems. I need some tools.” Then the other half are my strategy peeps, and they need the E and the M. It all works together, and that’s why there’s a harmony to it. 

Cassie: Well, it’s wonderful to see other people modeling that because then I know it’s possible, and I can have an idea of what that could look like because, like I said, for me, paying attention to my energy was just the most foreign of concepts. I really cannot underscore this. My parents did not do that growing up. I had never seen anyone model that. My previous business coach was just leaning into caring for herself at the multiple million dollar mark. So, she couldn’t advise me on how to do it here where I am out in the weeds. So, yeah. I’d never seen that. I never knew to look for it, and that’s been really powerful. 

Tara: Yeah. Thank you. I think I really wish that women really can start to embrace how this all comes together. I wanted to ask you, what advice would you give women like you who are looking for support or thinking about getting support? Just because I know you were discerning about it. We had a conversation. So, for women who are like, “Oh, I think I’m struggling. I think I need help. I don’t know what help I need,” and they’re overthinking it because we know we’re chronic overthinkers, what advice would you give somebody so they can feel supported in their business? 

Cassie: Yeah. I think just don’t do it alone. Reach out to other people. When I was considering joining this program, I have my trusted board of directors being my husband and my mom, and my mom being a savvy businesswoman, so that’s helpful, and it’s like, “Hey, let me read to you this random woman on the internet’s webpage. What do you think about this?”

They’re like, “Yeah. That sounds like what you need,” and then I reached out to you. 

Tara: That is a great piece of advice, everyone. I have not heard that. 

Cassie: Read webpages to the people on your team, yeah. Yeah. That was helpful, and then I reached out to you, and was like, “Hey, can you help me?” 

You were like, “100%. We’re going to fix this.” 

I was like, “Man, she believes it. I think I should do this.” 

Tara: Yeah. Listen. I’m real honest. If I can help, I’m going to help. If I can’t help, I’m going to help you find someone who can help, but I’ve been doing this for a really long time. 

Cassie: Amazing. 

Tara: In lots of different industries with lots of different kinds of people, and I’m pretty clear on where my boundaries are around that. Cassie, thanks so much for sharing your journey. Can you tell people where they can find you because if you are a woman who is menopausal or postmenopausal, and you want some support, I would highly recommend Cassie. So, where can they find you? 

Cassie: Yeah. I have a thriving Facebook community that you could find me and private message me. You can search Emotional Eating and Women’s Wellness Community if you’re wanting support. If you’re wanting to just talk and ask me about this program or my business or whatever, you can shoot me an email at, and I’d be happy to, yeah, share, if that’s helpful. 

Tara: Yeah, have a conversation. 

Cassie: Exactly. 

Tara: Right? Thank you so much for coming on, Cassie. 

Cassie: Yeah. Thanks for having me. 

Tara: Hey, hey, bold leader. I’m so excited to announce that we are accepting applications for The Bold Profit Academy, formerly known as The Brave Society, and we can’t wait to have you join us just in time for our Q2 curriculum. Starting in March, we are focused on nailing your offers and your offer stacks so you can stand out in the marketplace, and quite frankly, not hustle so dang hard for your revenue. 

One of the biggest problems I see among small business owners is the creation of cookie cutter offers that don’t truly add value to your business because you don’t fully understand your own value, and that leads to a tremendous amount of overworking and underearning. 

Reviewing offers, updating offers, creating new offers, these are all critical skills so you can leverage your time and scale your income, which is exactly what we’re doing inside The Bold Profit Academy in Q2. Each quarter, we have live curriculum in addition to our already on-demand training that you can implement as you need it. 

So, if you are looking to understand the seven components required for creating your boldest offer so you can stand out in the marketplace and increase your sales, learn how to stack and price offers so you can hit your revenue goal without overworking, create a framework that allows you to market, sell, deliver your offer in a way that is efficient and repeatable, learn how to quality leads so you know just who is the right fit for your offer and when they are ready to buy, as well as create a simple communication strategy to educate your leads on your offer so it speeds up the buying process, then you are going to want to head over to and join us today. 

If you found this podcast valuable, help us develop more bold leaders in the world by sharing this episode with your friends, colleagues, and other bold leaders. Also, if you haven’t done so already, please leave a review. I consider reviews like podcast currency and it’s the one thing you can do to help us out here at The Bold Leadership Revolution HQ. We would be so grateful for it. 

Special thanks goes to Stacey Harris from Uncommonly More, who is the produce and editor of this podcast. Go them check out for all your digital marketing and content creation needs. Be sure to tune in to the next episode to help you embrace your ambition and leave the grind behind. 

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