Tara Newman: Hey, today we have Laura Wieck with us on the The Bold Leadership Revolution podcast, and Laura is one of the founding members of The BRAVE Society. Hey, Laura.
Laura Wieck: Hey, Tara. How are you?
Tara Newman: I’m great, I’m great, and I am so glad to have you here with us today.
Laura Wieck: I am truly honored just to be in this community and to be here with you now, so I’m really excited too.
Tara Newman: Laura, one of the reasons why I’m going to share, just quickly, why I had invited Laura in to be a founding member of The Brave Society … For one, she is in the space of helping … I know primarily massage therapist, Laura, but you have other helping, healing professions.
Laura Wieck: Yeah. We’ve been saying healing professionals, so obviously, I come from the massage background. I’m a massage therapist myself, and so when I started my business, it was easiest for me to speak to that population. We’re at a point now where we’re definitely expanding into other healing professionals. Again, yoga instructors, acupuncturists. Goodness, there’s a lot of energy practitioners, and I actually have a vision of long term, taking what we’re doing and bringing it into more mainstream healthcare. But that’s down the road, we’re getting there. So, yeah. Really, anybody who helps clients in a healing practice is who we work with.
Tara Newman: And what Laura has done is she’s created a certification, a real life certification, and tell us about it.
Laura Wieck: Yeah. I created the Body Mind Coaching Program, and what it is is, it teaches, again, these healing professionals how to bring an empowering and embodied coaching conversation to their work, because one of the things that I found, and again, coming from the massage background … I learned my modality, I learned how to treat my clients really, really well. But what I saw when I started practicing was that they were coming in and they’re stressed. Their shoulders, their tight shoulders, were really about the responsibility that they were carrying at work, and the overwhelm that they were feeling with their boss, or that tightness in their low back was more about the worry that they had in their relationships.
I saw that while I felt prepared to treat the body, I could see this correlation between what was going on in their life, and what I didn’t feel prepared for in that process was knowing how to talk to them, because … If you ever talk to any kind of body worker or any healer or anything like that, people talk about what’s called an emotional release, where it’s like, you’re working on a shoulder, and then all of a sudden, somebody’s telling you their life story, and you’re like, what?
So I just saw that the everyday stresses were what was causing their physical tension, and while I could treat the shoulder, it was like, I wanted to help the client link what was going on in their body with their mind, and link was was going on with their mind into their body. When you look at physiology and how it all works, it just … I could go on forever about this, so I want to pause and make sure that … I want to hear what you have to say about this. But there was just this disconnect, and that disconnect is actually how we’re physiologically wired.
So I saw my clients spinning in the same things, and while they felt amazing after their session, they walked out of the door, went back into their stress, and came back two weeks later with the same stuff.
Tara Newman: Okay.
Laura Wieck: Yeah, unpack that for us.
Tara Newman: This is a really great example of why I asked you to be a founding member of The BRAVE Society, because you are running a business that I highly respect, that I highly admire, with a business strategy and a business model that works like I’ve never seen anything work before in my life. I really have a tremendous amount of respect for what you’ve created, how you’ve created it, that you are a practitioner, that you saw an opportunity, that you took that opportunity, that you are a savvy business owner, and you come … When we talk about business, we can also get very in our heads and we can get very mental about it, and that’s not how I like to talk about business. I like to say that business really isn’t all that businessy, and really, you have this wonderful perspective as a once-practitioner, as someone who has really developed an incredible business, who has really a very strategic business model, but comes added with all this body intelligence.
So that, I was talking on another podcast where we were doing this with a founding member, and I said, that’s the energy that I wanted to have seeding The BRAVE Society. Women who were truly embodying the values of being bold and resilient and abundant and values-driven and endurable, and just in the story that you shared, I can link to all of those things.
Can you tell us … I do want to nerd out on this a little bit, so can you tell us … Tell us a little bit more about what you do and how you help people. Here’s actually something that I want to know. I know this, I actually do know some of this, because we’ve had conversations on it. But I’d like you to share, what are some of the challenges that these healers and massage therapists come to you with? What’s keeping them stuck from growing their businesses?
Laura Wieck: Oh my goodness. Well, first of all, I just want to say, thank you for such a beautiful compliment. That means the world to me, coming from you. And yeah, I definitely want to nerd out on all this stuff too.
You touched on, I think, the biggest thing that blocks so many healing professionals in their business, is they go straight to their heads to think about business. The irony that I see with the people that we help is that they are so amazing at what they do, and when they do their work, whatever that is, they are so embodied and in the moment. Then as soon as you go and start talking about business, it’s like we go right up into our heads, into a place where we have to get it right, we have to make sure it’s perfect, we have to have it all together, we have to have the whole thing figured out before we start, and then it’s just like, they freeze.
For me, just learning how to be embodied in my business has been a game changer, because what I love about Brave and especially the work that you’re doing is I think the bravest thing we as women can do is to trust our intuition and act on it.
Tara Newman: Yes.
Laura Wieck: And I think the challenge in that is that our culture … We go to school, and the school, the traditional school in that sense, is all about being in the head, and so when we have these intuitive hits, for me, the initially intuitive hits that I got, they were haphazard bitch slaps to wake me up and be like, do the thing! So it was like, I never knew when they were coming. But the more that I’ve learned the body mind process, and practice it for myself, I know my intuition very, very clearly. I am with her, that voice. I know it, I sense it. It is never out of reach or something that’s ethereal and out there.
I think a lot of people talk about intuition as this goddess alignment of the stars and everything. I sit here and I’m like, no, your intuition is actually physiologically wired into who you are. The problem is, you were just not taught how to trust it.
Tara Newman: Yeah. Well, I’ve definitely had that experience, especially … I can relate to a lot of what you’re saying. I’m a trained reiki practitioner, so I certainly understand the hands-on healing aspect and the embodiment that comes with that, and how your intuition … It’s all intuition when you have your hands on somebody’s body, which is slightly strange, because [inaudible 00:09:46] the roadmap here? No.
Then I do remember some of the first times that I heard my intuition talking to me, and I’m like, am I crazy? Did I actually just hear that? That was a pretty powerful message.
Laura Wieck: Yeah.
Tara Newman: I’m like, should I … One of the moments that I had was … I talk a lot about on my podcast and in my work, when my husband and I went bankrupt due to a business failure, and it was probably about four years later. It was one of the first times that I ever had reiki on me, and very clearly, loud, clearly and loudly, as the practitioner’s hands were over my heart chakra, I heard, you never have to worry about this again.
Laura Wieck: Wow.
Tara Newman: You will never experience something like that again. I was like, well, how do you know?
Laura Wieck: Give me all the evidence.
Tara Newman: Are you sure?
Laura Wieck: Yeah, yeah. Exactly. Oh my goodness. What popped up as you were talking was one thing I’ve learned for myself. My body speaks first. Always. And it is so soft and subtle, my body tells me a yes before I can even comprehend the question. It’s because I know those signs that I just trust on that.
I was reading … I forget. I read a lot. I know you read a lot too. I was reading a book, not sure what it was. But I think it was Kate Northrup’s new book. She said one of the things that she felt as her business success is that when she used her intuition, she takes action and trusts and does it quickly, whereas a lot of people, they might hear it, and then they go and they have to figure it out and they have to research it and they have to get the next year mapped out, and they wait and pause. And that in the moment, when I hear that it’s a yes, I go. I just act.
Tara Newman: Well, we know that you’re a level nine.
Laura Wieck: That is true, that is true. My fact finder’s like a three, I think. But I think it’s even … For me, a yes for me is just this really subtle … My chest opens, my throat opens, and it’s almost like a little light. It just goes … And it’s a yes.
Tara Newman: Yeah. I think that … I love what you’re saying, and for me, there’s such a lightness in my being.
Laura Wieck: Yeah.
Tara Newman: For me, I really pay attention to what feels light versus what feels heavy.
Laura Wieck: Oh, totally.
Tara Newman: What makes me feel like I’m wading through the mud, versus what has me feeling like … just completely effortless in motion?
What are some of the … Can you give me an example of a time where you made a business decision where your body spoke first?
Laura Wieck: Yes. Absolutely. That’s pretty easy. A lot of them, oh my goodness, a lot of them.
Tara Newman: Let me hear them, tell me.
Laura Wieck: I think I look back at my business journey, because I wanted to say this before … is when I first started to see this connection, and I was like, okay, there’s something here, I had this awareness of, oh, I need to be mindful of my business. So much of the business information that was out there was really masculine, it was really head first. So I’m grateful that I learned that, and it’s like … My favorite quote that I learned around my business is the Pablo Picasso quote, “Know the rules like a pro so you can break them like an artist.”
So it was like, I learned the rules, and then I said, well, what really works for me? How does this feel for me, how can I align with that? In my business journey, I think it has been such a process of, I can see the moments where I just trusted and acted. The first one, the first one for my business that I can remember was probably six or seven years ago now. It was when I was doing massage, it was when I was not valuing my time, I was giving discounts, all sorts of stuff, and I saw this random video on Facebook. This was when Facebook ads just first started to come out. It may have even been before there was Facebook ads, but I just saw this video of somebody that I randomly followed and didn’t really engage with at all.
But it was this video for a retreat, and it was just for your life. It wasn’t any business building, anything like that. It was just this seven day retreat, and I applied. I got accepted, and at the time, my husband was in school. The retreat itself, I think, was $5,000, plus I had to fly and travel and get there. So I think it probably ended up being-
Tara Newman: It was an investment.
Laura Wieck: It was big, yeah. I wasn’t making $5,000 a month at that point, and I’m sitting here. I’m like, oh my God, oh my God. There was just something inside me that says, you need to be there. That week was … Personally, there was a lot of healing that happened that needed to happen for me and my business. But then I’m like, the very last day, the person called me out on the fact that I was sitting there, basically spending 30 … I had already done my coaching certification at this point, by the way. So I was spending an additional 30 minutes to an hour with each one of my clients coaching them and not charging for it. And I walked out of that retreat and I said, I’m going to figure out how to charge for that.
So right there, that question of … Okay. How can I start to value this, how can I start to shift that, that took me to the next step. I think more recently, this was a year and a half ago, with the person that we both got connected through … I had worked with a mentor for a while and that relationship had come to an end, and I was just looking for a new mentor, and a random friend told me to talk to this person. I get on the phone with her, and literally, my entire being was like, this is the person you need to work with. I had never followed her, I had never talked to her before, I had never received one of her emails. The investment was a multiple … How many figures is that? Multiple five figure investment that I said yes to, and I had only known the person for an hour.
Tara Newman: That’s how it always happens, I don’t know how it happens, any other way.
Laura Wieck: Oh, yeah, it did. Those are big examples, I think, and at the moment, I was like, holy crap. How am I going to afford this? I was like, look. I believe in what I preach, and my whole body’s saying yes, so I’m just going to say yes and give you the deposit, and then I’m going to go freak out for a little bit, because I know that’s coming next. But I need to honor what my body is saying right now, and it is 1000% yes.
Tara Newman: And I’ll figure it out.
Laura Wieck: And I’ll figure it out. That decision … The mentors I’ve worked with, I have found that I tend to 10 times my income with that investment. It’s somehow, there’s a little funky equation going on in the universe, and it’s always paid itself back.
Tara Newman: Well, it’s about becoming.
Laura Wieck: Oh, totally. And I know you have a beautiful podcast on this that’s really helpful for me about being the person to invest at that level. Yeah. Totally.
Tara Newman: Yeah.
Laura Wieck: Yeah. I do want to give a small example as well. Lately, my role in my business is shifting, and I’ve been thinking about, what is the primary thing that I need to do in order to keep the business moving forward? I’ve defined my job … is to embody, share, and receive. So for me, every day, getting up and doing my morning meditation and grounding down into my body, really connecting to the earth, connecting to the energy … I feel like sometimes I can connect down and hear the people who are out there and seeking, and when I get embodied and I just sit in that space, literally resting on the base of my pelvic bowl … Oftentimes I’ll just get a little message that floats up. And then I share it.
Sometimes I share it with my team. Sometimes I share it as a Facebook Live. Sometimes I share it … Maybe I’ll write an Instagram post, or maybe I’ll send a card to a client and just tell them that they’re amazing. But I believe my role is to embody. Embody this work, and the message that comes up in that intuitive space, I share it.
Now, on the other side of this, I also have to receive what comes from that energy. To me, that continual cycle, that’s my role, and that’s what I do.
Tara Newman: It’s so funny, because I’ve had this experience, where I sit in meditation … Something comes to me, I share it, and I’ve almost done an experiment with this, where any time my content is created from that space, it’s like wildfire.
Laura Wieck: Oh, totally.
Tara Newman: Engagement is super high, people are committing, people make purchases. Whatever it is. But if I’m disconnected from that message or that content, maybe I’m just like, oh, I’ve got to write something today, so I’m going to write it.
Laura Wieck: So frustrating.
Tara Newman: What I’ve learned is that unless I’m in that space, I actually don’t create anything, because it’s not worth the time and the energy.
Laura Wieck: Oh, hell yeah. And for me, when I can really … I could probably meditate, journal … I love to walk my dogs, get outside. I could do two or three hours of that and then sit down and write all the marketing I need in 30 minutes. Or I could sit there and try and do all the marketing first and feel like I’m frustrated, and then eight hours have passed and nothing’s happening, and I’m like, oh, screw this. I want to quit it all. I think that’s really the disconnect of what happens with so many people who just want to help and serve. They’re like, they do their work, they’re embodied, they’re in it, they feel it, it’s amazing.
Laura Wieck: And then they say, well, now, I have to go build a business. Let me go straight up to my head into that masculine energy of how I’m supposed to do it or where I’m supposed to push, and I’m supposed to be driven, and I’m supposed to be on all the time, and I’m supposed to hustle and go, go, go, and I’m supposed to produce a shit ton of content. Oh my God, Tara. You know my business, and you know that I barely put anything out in my content. And it’s done really freaking well.
So it’s like there’s this disconnection that happens where they step into their business and their marketing, and the whole thing gets frustrating and confusing, and it’s like they can’t progress because they’re trying to do it in a way that does not work for how a woman is wired.
Tara Newman: Yeah. You know me, I’m a big journaler, and I try and take that to the world, and the importance of journaling is my number one … It’s a number one performance protocol for me at this point. Sometimes I’m like, how do I tell people that I basically just journal, and then success comes? ‘Cause it sounds like I write in my little fantasy book, and then magical in Harry Potter land, my business grows, and 90% of the Muggles look at me and think I’m insane.
But that for me is pretty much how it happens. I very much write my reality into existence, because that is one of the places where I feel the most embodied.
Laura Wieck: Yeah, yeah. For me, it’s movement. Movement just gets me going. I try and journal, but there’s something … I’ll stay on and off. And again, you, let’s talk Kolbes. You’re a higher systems than I am as well, I believe. Correct?
Tara Newman: Yes. Higher fact finder.
Laura Wieck: Okay, yeah. So part of that, I think … For me, it’s the movement that really makes me feel embodied, and it’s crazy. I can go … I love walking my dogs, and I think the challenge is, I can walk my dogs and listen to audiobooks and call friends, and I do that every once in a while. But typically, the times that I walk and I just aim to be as present and receiving as possible, let’s talk about that. It’s when I shared embodied, share, and receive, those three things actually all happen together. You cannot give without receiving, it just happens.
So when I go onto that walk in more of a receptive space and just enjoy the trees and the sky and be there, it’s like, I can’t even tell you. I can write sales, I can write a webinar in my sleep. Freaking love webinars, they just ooze out of me, and I’m just in that space where it just happens. It comes out, and then I go and I share it.
Tara Newman: Yeah. Walking is big for me too, especially when I’m not plugged in and not listening to anything, and I’m just there with myself.
Laura Wieck: Yeah.
Tara Newman: That’s what I need to hear my intuition. I need to not be plugged into something.
Laura Wieck: And I think, going back to that idea of trust, I actually think the women who are listening to this who are like, are you serious? Really, you just go for a walk and then you write a webinar? Yes. Try it. How’s it going with the pushing and the forcing and the hustling and the going and the not stopping? Maybe you could just give this a shot for a little bit.
Tara Newman: Speaking my language.
Laura Wieck: And I even look … I think there are times in my business … I don’t want to say it was hustle. I think it was, there was moments where … ‘Cause I’ve been knowing this interview was on my calendar, I’ve been thinking about those brave moments for me, and I feel like there were moments where in the beginning, the bravest thing that I did was see that there was a need, and I had this idea, and I acted on it. That was … To this day, that was probably one of the bravest things I’ve ever done in my life, ’cause I could’ve just said, I see this, and then let it go.
Tara Newman: Yeah. I really … I’ve had other conversations with you about how operating from body intelligence works for you, as well as for me, and it’s in your decisions. It’s in the way you work and how you show up, and there’s also something really critical in what you do that you’ve shared with me in the past, and it’s how you connect with your audience and your ideal client and the person that you want to help, is you feel their struggles and you feel their … what they have going on for themselves. So when you speak to them, you’re not speaking from your mind. You’re not speaking from what you think about them. You’re speaking from what you deeply know about them.
Can you share some of that with us? ‘Cause you’re like, oh, I love webinars, I can write webinars in my sleep. Yet I know a lot of people who webinars don’t work in their business, and webinars for you work like gangbusters, but I also know why, and it’s one of the reasons is because of this.
Laura Wieck: Yes. So I think webinars work for me because also my target audience has been taught to value education, so they will sit down and watch an hour training. That’s part of that. But I do think that gets them there. What keeps them there, and this is something I learned from a guy named Michael Fishman. He calls it the drivers of desire. Not going to do it justice … Let me give you my perspective of this, what works for me.
Basically, there’s different levels of what people will tell you their pain is. They will tell you that maybe they’re tired, they’re exhausted, but they won’t tell you that they feel like they’re letting their family down. Maybe a lot of women, what they won’t tell you is that they feel like they’re a burden to their husband, because their job is more of a hobby. There are things that they won’t say.
Then underneath it, this is the place where I think I really thrive, is they’re feeling things that they cannot put words to. When I get on that webinar, because I was that exhausted, burnt out therapist, running around 24/7 … I just feel into that space, and I literally, on a webinar, I remember … Oh my gosh. I remember showing up at a house call and having to lug my table up three flights of stairs and wanting to punch the person in the face. I can get into that energy, and I literally will put myself into that space where I felt that pain, and where … I remember doing a massage once where the person wanted in at the last minute, and of course I rearranged my schedule to get them in there, and I gave up time with my family, and they get on my table and they’re telling me about how their neck hurts, and I’m sitting there, and inside, I’m like, bitch. You don’t even know how bad I hurt.
So that energy, I just channel the energy of how I felt, because underneath it, there’s this feeling that your clients … And the reason they can’t say it is because of how they’re wired. There is something … That pain that your clients have, that problem that you’re solving, there’s a deep physical reaction in their body, literally in the pit of their stomach, that they feel and they can’t shake. And if you can give words to whatever that is, all of a sudden, they believe you have the solution for them, because that thing … It’s been sitting and festering and something that they question every single day. Why don’t I just feel like I’m good enough? Why do I feel like … Why do I constantly sit here and struggle? They’re questioning it and feeling it.
So, feel it for them. And you and I know this. It’s like, with the energy piece, a lot of times, we’re taught to shove energy down, and that’s where it causes illness and disease and all sorts of stuff. Well, they’ve been shoving this down because they haven’t been given permission to feel it. So if you give yourself permission to feel it and express it, and I express it from my experience because I was that person … I just feel it from being there, and I just … It’s almost cathartic, I think, that they finally feel witnessed in a really powerful way. In the energy of letting them feel it, it starts to change.
Tara Newman: That’s so powerful. That’s so powerful, because what’s been coming up for me a lot in the last couple of months that I’m going to start working with and implementing in my business is that most business owners don’t know what the real problem is. They think, again, think they know what the problem is. But they’re not diving deep enough, and partially, I’m going here because I’m trained in problem solving and continuous improvement and things like that, and I’ve been through problem solving training, so I know they’re not … I get it from a practical perspective.
But also, from my reiki training, I know from an energetic perspective, even when they do the practical problem solving, they’re not going deep enough to really get to the actual problem, and so they’re buying a bunch of things that they think, again, think, logically in their brains, are going to be the solution. And we as business owners are taught to market research, and I love me some market research. But we are market researching based on what people are telling us, and they’re not diving deep enough.
Laura Wieck: I want to talk all day about this. Yes.
Tara Newman: It’s like that Henry Ford quote. He’s like, well, if I listen to what my customers wanted, I would’ve made a faster horse.
Laura Wieck: Exactly, yeah. Here’s what’s interesting, because just to reveal a little bit behind the curtain of our business, I do think you need to know what motivates your clients to buy, and I sometimes think your client doesn’t even … Like the Henry Ford quote, your clients don’t even realize what they need. So for me, I know my industry. Again, they value continuing education and training, and it is hammered into our head that where you gain your value is having more and more modalities under your belt. I know this. I know that this is why they show up to their trainings, or why they show up to my webinar, which is a really freaking great webinar, by the way.
By the way, I can go into the emotional pain, and I also have to deliver kickass content on the other side, or else my webinar would not work. But you know that, and I just don’t.
Our clients come into body mind coaching because they’re looking … One, we teach them how to coach. We teach them actually how to create coaching programs and sell them, because most healing professionals have a huge resistance to sales. There’s a lot of money story in there. Then the third part of our program is we coach them.
Now, here’s what’s interesting, is I know my target market will buy modalities and trainings, because it’s part … And we offer continuing education within our program. I know that that is what they are taught that they are supposed to need. I’ve heard you say this a lot, all coaching, when it comes down to it, is life coaching. But what I really think we do is we empower them to value themselves, and the reason that third component is in there, that we coach them … We sell it as, you have to be coached if you want to be in this coaching role, so we’re going to let you experience that. But I can tell you, 90% of what we do is around helping them connect to their intuition, really talking about shifting mindset. We really do the inner work.
Then on top of that, we teach them how to coach and how to sell it. That’s the cherry on the top, that part’s easy, because I can teach … Shit. We can sit here and talk through how to create a program and sell it for $10 grand, and you can I can probably have that conversation in less than an hour, and it’s an amazing program. Nowadays, I can create a webinar in an hour, maybe two, and great. That’s awesome. But if you don’t have the … if you don’t believe in yourself that you are valuable and worthy of receiving that, it ain’t going to work.
So that idea of sell them what they want, give them what they need … I know what ticks my market, but it speak to the deeper pain and shifts that have to happen, and it’s like, this is body mind in action. I have the body so grounded in my marketing, but then I speak to the mind. Let’s go into decision making, ’cause this is where it happens.
Can I do a little anatomy lesson, Tara? Is that okay?
Tara Newman: Go ahead.
Laura Wieck: Okay, great. I love this stuff. We actually have three brains in our body, not just one. Three. We have, obviously, the brain in our head, and then we actually have a brain resting at the base of our pelvic bowl. It’s called your enteric nervous system. When it was first discovered, they actually called it the second brain, because there’s a blood brain barrier. 95% of your serotonin is produced in your gut. 50% of dopamine. It enervates all of the organs in your digestive tract, and it’s actually picking up on all sorts of environmental data that is going through you all the time.
That brain is connected to the brain in your head via the vagus nerve. I love being a nerd sometimes. This makes me really happy. So I like to think of the vagus nerve as a superhighway between your head and your body, but here’s what’s interesting. In a world that tells us, change your thoughts, change your life, we’ve given so much power to the brain in our heads, the irony being that I think it’s the brain in our heads that trips us up and get us looping. So that vagus nerve, if you think of it like a highway between the brain in your body and the brain in your head, 80-90% of the information that goes through your vagus nerve is actually going from my body to your brain. Not your brain to your body.
So it is actually your body that tells you how to think. Now, here’s what interesting, is that where that information goes in the brain in your head is your limbic brain, it’s your emotional brain. There is no language associated to your limbic brain. It’s why when you have a gut feeling, it’s just a feeling.
Tara Newman: You can’t express it.
Laura Wieck: You just can’t express. You can just feel it. Now, you also have a brain in your heart, which … Your heart, you can actually feel the electromagnetic waves of your heart up to, I think, 15 feet away. So for me, when I think about living body mind connected, I’m looking to get all three of those brains on the same page.
So, decision making … I’m going to step back a little. Our culture would like you to think that decision making happens when you go and you collect a lot of evidence and you get a lot of data, and then you make the most logical decision. But decision making actually happens in your emotional brain, and then your neocortex, your logical brain, goes and finds information to support it.
Why this is important in your marketing is you actually have to make that emotional connection first. You have to actually get the emotional brain to say, yes, I want this, and then give … You can’t just give them the emotional piece without the information piece. And you can’t just … I think where people get stuck is they’re trying to give them all the information, and it’s like, they haven’t brought in that emotional piece.
So I look to really create a deep connection, and you know that this is truly my heart and my desire. This is not fake. This is, I was that therapist that wanted to bitch slap my client. I was the one who was so sore, so tired, that at night I crashed and never spent time with my husband. I have been there, and I’ve also done the work to get through.
I can connect with that, and feel that, and help my clients see it and feel it in themselves, because if they don’t want to change that, they’re not going to do the work. Then from there, we give them, here’s the steps of how to do it. We give them the brain stuff, but it is body mind, and for me, that’s just … If I’m going to do any marketing, I have to live that too, I have to breathe that too, I have to be that. That is, to me, my work, is to embody that.
Tara Newman: I learned a long time ago that the way I sell and the way I market is through emotional connection, and that doesn’t mean that it’s … Some people are like, oh, you’re playing on people’s emotions. No. I need to feel emotionally connected to the human being who I’m working with, and I have specifically built my business in a way that is driven by that emotional connection, and the decisions that I make in my business are very different than the decisions that other people might make in their business, because it’s coming from that place, which is very unique to me.
Laura Wieck: I think you’re totally right. Sadly, people can use this in a not so great way, especially if you’re tapping into the emotion of fear. I think we have all seen examples of that. That’s where I think the heart piece comes in, that you have to actually … You do have to connect to those emotions. I think you need to be honest and feel those. You also have to have that heart space of vision, of what you’re helping people move into, of how … helping them see what’s possible, what might … If they start to trust and value in themselves, what is the value of that? How can others benefit from them following the heart?
So I think it’s … Yeah. You can totally misuse the emotional piece. I know your audience would never do that, and I know my audience would never do that. But I do think there are people out there that can abuse that a little bit.
Tara Newman: Yeah. Good point, good point. Thank you, you have given us so much … No, I’m fascinated. I’m like, oh gosh, now I’m going to be down a research rabbit hole again. Thank you so much, Laura.
Laura Wieck: Reach out to me, we can totally geek out.
Tara Newman: I’m going to go look that up. But what I would love for you to do is … ‘Cause the way I like to wrap up my podcast is to make it really actionable for people. So we know there are probably a bunch of people here, and this is why I think … I think you hit the nail on the head, why emotions and being … working with body intelligence is so challenging sometimes, is because most of us fail to have the words to communicate it, and that is why I actually do the CEO debriefs in The Brave Society, and why they’re about me debriefing my week.
Laura Wieck: Yes, yes.
Tara Newman: Because I’ve realized that people need access to language that they don’t have. Scientifically, if you want to say, the debriefs are backed in that respect, because I’m someone who has been able to language feelings to the best that I can, and I think it’s helpful when we have somebody who can model that to us.
Laura Wieck: I have to say, what you just described is why I created Body Mind Coaching, because … I’m just going to loop this back to the beginning really quickly, of … I saw my clients couldn’t express what they were feeling in the session.
Tara Newman: Yeah.
Laura Wieck: They came in stressed. They had this amazing physiological shift. Then they got off the table and had no way to integrate it.
Tara Newman: If we were to help people right now, the babiest of baby steps, because I know there’s a really … We know scientifically that a lot of people who are listening to this podcast, they’re like, you ladies. You’re like Mork and Mindy or something like that. Mork from Ork. I’ve dated myself, I just dated myself. I’m clearly not a millennial.
But they’re really struggling to understand this. What would be your smallest step that they could go and potentially implement when they get done listening to this podcast?
Laura Wieck: There’s two little things that are popping up, just from an embodiment standpoint, that had been helpful for me. The first one is, and this one sounds really crazy, and it is my go to. Feel your feet. Wherever you are right now, just feel your feet. Feel how they connect to the earth, feel the energy moving through them, feel how your toes are different from the pads that are different from the heels. Feeling your feet. For me, it’s the simplest thing to get me present, because if I feel my feet, I’m in the room. That’s one of those things that if I notice I am all up in my head, I just feel my feet. That would be a baby step to just start to be more present in yourself.
I would say the second thing that just came in is to maybe sit down, get in a quiet space, and ask your body what a yes feels like. It will tell you. It is so freaky, to be like, okay, what does a yes look like? It will move into the yes. Start to notice that. I used to do little experiments with this. I’d be like, what do I want for dinner? Body, which one do you say yes do? What movie do I want to see, what is my body saying yes to? It was just this little experiment that I could start to tune in and be more present to it, and that way, you can start to feel your intuition a little bit more strongly.
Tara Newman: I love that. I love that. All right. If there are people who are listening to this and they’re like, that Laura Wieck lady, she’s fun. Where do I find out more about this … Where do they find you, where do you hang out?
Laura Wieck: I’m on Facebook. I’m mostly on Facebook, and I’m also on Instagram a little bit. But I’m following my amazing friend here, Tara Newman, who’s amazing at Instagram. So, Facebook, I’m sure we can link it below. But let’s see. It’s Laura Wieck, the Body Mind Coach, I think, is Facebook. Instagram is just Laura Wieck. Then if anybody wants to watch my webinar just to watch it, that is thenewbodymind.com/webinar, and you can sign up and watch that as well.
Tara Newman: Awesome. Thank you so much for coming by and chatting with us.
Laura Wieck: I had such a great time, Tara. I feel like we could talk all day.
Tara Newman: Of course we can.
Laura Wieck: Yes. And thank you for this opportunity, and for everybody who listened. This was fun.
If this conversation was interesting to you and felt unique and a little different, I want you to do me a favor. I want you to take me up on my invitation to join The BRAVE Society. If you’re a female small business owner, this is likely your community if you’re resonating this podcast and things we’re talking about over here, because they are very much the essence of how we talk about things in The BRAVE Society.
The BRAVE Society was founded on three basic principles. One, community. How can we come together and become a marketplace of business owners where we can do business together, where we can open doors for each other, where we can collaborate with like-minded, credible business owners? Two, nobody should ever shortchange their leadership development. I see too many times, women spread thin, making investments in their businesses as they grow, and shortchanging their leadership development. I’m here to solve that problem. You can make the investments that you need to make in, say, your marketing, or your branding, or your website, and develop yourself as a leader.
The third thing that we come together for is to really stand at the pinnacle of our leadership, which John Maxwell talks a lot about in his work, and he says that we’re the pinnacle of our leadership when we are a leader who develops leaders who develops leaders. What I ask the women of The BRAVE Society to do is to take what they learn in The BRAVE Society and bring it into the world, into their communities, into their family, into their clients and their customers, and to really continue to develop more leaders on this planet.
If this sounds interesting to you, I want you to go over to the show notes and click on the link, or you can come find me on Instagram. I’m @thetaranewman, and ask me any questions you need to about joining The BRAVE Society.
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