When people join The Bold Profit Academy they all have a similar story…
They’ve tried A LOT of tactics.
Some of the tactics have worked. Yay.
Some of the tactics have made them run and take a shower because they were so dreadfully icky and so far from their values that they just needed to scrub those done for you sales scripts right out of their hair.
But, in actual fact, most of the formulas they have tried just haven’t worked leaving them feeling like they have wasted time, money and perhaps most importantly — they’ve wasted their energy.
If you can relate to this, you’ve probably also thought…
“I must not have the right personality or be expert enough”
“I can’t possibly work any harder, I’m already so tired.”
“What am I missing?”
I’ve actually had someone on a recent sales call tell me she’s so tired that she feels like a bag of shit.
This is absolutely NOT the reason you started your business.
There is a tremendous amount of stigma around women and feeling tired. So it can be hard to admit that the business you created to set you free is actually not the dream you envisioned it would be.
When you’re tired, it makes everything feel much harder like:
It feels challenging to make decisions so you can get support and change your situation.
Trying to keep your mind out of fear and scarcity so you can take the necessary action.
Trying to stay focused so you aren’t consumed with overthinking and overwhelm.
The internet is full of opportunities and it’s also full of marketers who prey on your desperation for a better, less exhausting life.
Let me tell you a bit about my story.
When I first started my business I felt like a square peg in a round hole.
In a sea of shiny objects, quick fixes, and free online communities I couldn’t find a place where I fit in.
Where were the women who wanted to transform lives not just have transactional relationships?
Where were the business owners who wanted to deliver high touch services and not automate the shit out of everything, info-producting themselves to death?
Where were the women like me who found webinars, FB Ads, posting to social media 3 times a day, and elaborate funnel schematics mentally draining and not accessible?
And when I mean not accessible, I mean like…
- I have ADHD and my brain works differently. Using these online tools intentionally works but trying to build a business with too many online business tactics make my brain hurt.
- I’m a mom and I don’t want to spend my time stressing about things I can’t control like likes, followers, and too much tech.
- As a woman, I’m done jumping through all the hoops to make money, seize opportunities and achieve the level of success that I want. Like SO FUCKING DONE.
When I started my business in 2014, I had 20 years of experience, credibility, and a proven track record. I was so expert that my credentials had credentials. And yet, the internet marketing messages made me feel like I had no idea what I was doing and that I had to start all over again.
I wasted A LOT of time listening to people who were less experienced than me, didn’t understand my strengths and wanted me to follow scripts that made me want to vomit in my mouth.
For a good 18 months, I felt like I was on the outside looking in and trying to figure out if taking a picture with Gary Vee would actually get me the clients I wanted so I could just do the work that mattered most to me.
It took me a LONG time to build my confidence back up after getting sucked into toxic marketing messages designed to confuse, overwhelm and manipulate my emotions.
The magnitude of propaganda we consume every day that tells us that we don’t know how to run our own businesses and that there is some secret that we don’t know can be destabilizing and debilitating.
The reality is we DO know what we’re doing and how to run a business up until we start pulling out our credit cards to buy the shiny objects and quick fixes that take us further and further away from what we really want.
The Bold Profit Academy is intentionally designed to put your learning back in your hands by honoring you as an expert in what you do while partnering with me as an expert in teaching women small business owners how to increase their sales and their business acumen so they improve their cash flow and profits.